A personal trainer for every single person you cover.
Gyms, employers, and benefit programs use CoachSMS to put a real coach in their people's text messages — no app, no scheduling, no per-session cost.
Nothing to download
It's a text message. Works on the oldest phone in your building, and there's no app your people will delete in week two.
It starts the conversation
The coach texts first — morning check-ins, workout reminders, a call if someone goes quiet for days. That's the part a PDF program can't do.
It's a real coach, not a chatbot
It builds the plan, adjusts it around injuries and travel, counts macros from a photo of a plate, and remembers what happened last Tuesday.
Voice calls included
Members can call and talk to their coach out loud, or get a wake-up call before a 5am session. Unlimited on every paid plan.
Buy it, or earn on it.
For reference, one hour with a human trainer runs $60–$100 in most cities. This is a coach in their pocket every day of the month. The $25 workforce rate is exactly that — a bulk rate for employers and health plans covering a whole population. Gyms, studios and trainers take the partner program: it costs nothing and pays from the first signup.
Partner program
$0
costs you nothing — and pays you
- Your people sign up with your link and pay $50 instead of $71.43, for life
- You earn 30% of every payment, every month they stay — $15 a member
- Sign up 10 a month and by month 12 that is 120 people paying you $1,800
- We bill, we collect, we pay you monthly. Nothing for your staff to do
Workforce rate
$25
per person, per month — half price
- Half the retail price, because you're covering people at scale
- 10 people minimum, and at least 10% of your headcount
- Or make it standard for everyone you hire
- One flat rate at any size — no tiers to negotiate
It stacks. That's the whole point.
You earn on every member every month they stay — not once. So the ten you sign up in January are still paying you in December, alongside everyone since.
Per member
$15
every month, 30% of their $50
10 a month = 120 people by month 12
$1,800
per month coming in
Across your first year
$11,700
if they stay with it
Want to charge your people more than $50?Ask us and we'll raise your cut with it — up to 40%. At $100 a month that's $40 to you on every member, every month. You set the price, we handle billing, collection and paying you.
Independent trainers:you don't need a gym to do this. Get your link here and start today.
Individuals can just sign up here — $71.43/month, 7 days free. With a partner or creator code it is $50 for life.
Tell us who you're covering.
Send this and we'll come back with a number, a signup link for your people, and a pilot you can run on a small group first. No sales call required — email works fine.
Prefer email? hello@coachsms.com
The things people ask first.
What do our people actually get?
The full product — unlimited coaching texts, voice calls with the coach (fair use), a workout plan built around their goal and equipment, macro and food tracking, sleep and hydration tracking, and a dashboard at coachsms.com if they want to see it on a screen.
How do we roll it out?
We give you a signup link with your own code on it. You send it out however you already reach people — email, a poster at the front desk, your app. They enter their phone number and the coach texts them. Most people are set up in under two minutes. Want to try it before you send anything? Ask us for a demo link and you can talk to the coach in your browser right now.
What's in it for us if we just hand out a code?
Money, and it's recurring. You earn 30% of every payment your people make, every single month they stay — not a one-time bounty. That's $15 a member per month. Sign up ten a month and by month twelve you have 120 people on it, which is $1,800 a month, about $11,700 across the first year. We do the billing, the collecting and the paying — you hand out a link. Your people pay the ordinary price and nothing about their membership changes.
What about safety?
The coach refuses extreme-restriction and disordered-eating requests and points to NEDA, never programs below 1,200 calories a day, is adults-only, and hands off to the 988 crisis line if someone is in danger. It gives fitness coaching — never diagnosis, never medication advice.
What happens to our data?
Member conversations belong to the member. You get aggregate numbers — how many people are active, how often they train — never their messages. Anyone can text CANCEL or STOP and it's over immediately.
We have 50,000 employees. How does that work?
Same $25 per person per month, at any size — there's no volume negotiation to sit through. We ask two things: at least 10 people, and at least 10% of your headcount, or make it standard for everyone you hire. That's not us being greedy — a wellness perk offered to a handful of volunteers gets used by almost nobody, and the whole reason this works is that it reaches people who'd never sign up for anything on their own.
We're a gym. Can we get the $25 rate?
No — $25 is a workforce rate for employers and health plans covering a whole population at once, which is a different kind of deal. For a gym the right move is the partner program: it costs you nothing, your members get 30% off for life so they pay $50 instead of $71.43, and you earn $15 of it every month they stay. If you'd genuinely rather buy it outright for your members, that's $50 a head.
Do you do custom programming?
Yes. If you have your own methodology, we load it in and the coach runs your program instead of ours. That's included at the flat license tier.
CoachSMS provides fitness and nutrition coaching. It is not a medical service and does not diagnose, treat, or prevent any condition. Members should talk to their doctor before starting a new exercise or nutrition program.